Stung Like A Bee at Gate C3

 

              Floated like a butterfly...even through the airport.

                   

Cassius Clay, Jr. aka Muhammed Ali, the first man to win the heavyweight championship three times.

These days, most people meet Muhammad Ali by chance, unexpectedly, as in an airport or restaurant.   I became one of the lucky few, almost. Although I did not meet him, I did chase him frantically through LaGuardia Airport yesterday with my cell phone in hand.  I was under the influence of a rum and diet coke or two.   Airports and alcohol go hand in hand for me.  I was hoping to get a picture of him from behind or from the side, wherever I could.  Something is better than nothing I reasoned.  Then I came to my senses which usually does not come easily.  Watching him walk by, even though it was with the aid of a walker and his head held high, was memory enough for me.  I didn't need a dumb cell phone picture to capture the feeling I had chasing this mountain of a man.  It seemed wrong to be in pursuit of someone that deserves to be watched in awe.  Not chased after like a butterfly.  Just stand back and appreciate the moment, then catch your breath.  An American icon is passing by.  

I was in New York City for a long weekend with my daughter.  We even made it to a Knicks game.  Someone mentioned to me how cool it was that I was sitting at Madison Square Garden.   Unforunately I was watching the Knicks get pummeled by the Nets.  My son's 6th grade basketball team clearly could have beaten them handily that night.  As a New York sportscaster said "Defense anyone...? anyone...?"  My friend reminded me that so many historical events had happened at the Garden.  He mentioned that Muhammed Ali had fought there.  It was the first thing he mentioned of all the events which have taken place there.  On March 8, 1971, Ali staged a comeback, first against Jerry Quarry in Atlanta then for what was billed as, "The Fight," his first match against undefeated champ, Joe Frazier at Madison Square Garden.  He lost.  After having this discussion I thought how ironic it was that two days later, this amazing figure in history would be walking through an airport, barely noticed, like every man who needed to be somewhere.  His daughter by his side and only another person or two.  No big entourage, no flashing lights.  Just an old boxer, fighting Parkinson's disease in a black velour althetic suit.  He became a political symbol outside the ring and his impact continues to be felt throughout society. Very few athletes can claim a similar impact.   What an honor it was to run after this man who has inspired millions worldwide.  He has given people hope and courage and proved that anyone could overcome the odds against them.  

Ali was not afraid to let people know how he viewed his impact and what he stood for and continues to stand for.  Check out the following quotes he made through the years:

                                            Friendship... is not something you learn in school. But if you haven't learned the meaning of friendship, you really haven't learned anything.

                                         He who is not courageous enough to take risks will accomplish nothing in life.

When you are as great as I am it is hard to be humble.

                                                 Wars of nations are fought to change maps. But wars of poverty are fought to map change.

There are no pleasures in a fight but some of my fights have been a pleasure to win.

The man who views the world at 50 the same as he did at 20 has wasted 30 years of his life.

                                       I am America. I am the part you won't recognize. But get used to me. Black, confident, cocky; my name, not yours; my religion, not yours; my goals, my own; get used to me.

And he makes no apologies for any of his views.  There will never be another Ali.  As Ali put it best, "it's not bragging if you can back it up".  Humble not spoken here.  Muhammed Ali always backs it up.

Smells Like Hip-Hop Spirit

I recently read that statistics indicate that 100 million people in the United States may be influenced by hip-hop music.  I was intrigued by that number as it seemed that America ignored hip-hop when it began more than 20 years ago. I know I did.  My father, whom I consider to be one of the smartest men I know, felt that it was the root of all social ills at the time.  The arrogance of big business was put off by it as well as it was too controversial and too violent.  Probably not a good move back then considering it now generates more than $10 billion dollars per year and is definitely considered a lucrative lifestyle.  Who could have forseen that the hip-hop generation would spawn not only the most influential music genre in the world right now but also a culture that inspires products from apparel to cell phones, housewares to perfumes, linens to videogames?  How could we as a society have known that it would one day bridge the gap between sports, hip-hop and youth?

                  

Reebok's Campaign.  If they made something of themselves, so can you... hopefully in a pair of Reebok's.

No. 2 shoemaker Reebok, trying to get a foot up on No. 1 Nike, launched a $50 million dollar marketing blitz in 2005 and entered into long-term partnerships with hip-hop stars, entertainers and athletes that include Allen Iverson, Nelly, Andy Roddick, Jay-Z, Donovan McNabb, Yao Ming, Stevie Williams and 50 Cent to name a few.  Smart move to use musicians for those consumers, ages 13 to 34, who are more into music than sports. They can relate to someone other than an athlete and still want to shell out the $80 dollars for sneakers or other apparel.  Hopefully these consumers will value image and fashion more than performance. 

With the heavy line of celebrity endorsements,Reebok has lent the same celebrities the voice to let youth know that they can "accomplish their dreams by being true to themselves and following their own unique path to greatness" said Reebok's Chief Marketing Officer.  And that path to greatness seems to include the ability to puchase Reebok apparel among other things. 

Brand marketing in the music industry is definitely not subtle.  Lil' Kim's single "The Jump Off" references 14 different brands.  R. Kelly mentions 5 brands in his song "Ignition Remix."  Jay Z's lyrics sound a little like a grocery list of luxury items most of the time.  Products like Versace, Rolex, Mercedes Benz and Nike rattled off like verbs...it's what you do, an action. By the way, I do not know anyone who has ever tasted Cristal champagne but you hear it in so many songs you think it was as necessary to life as water is.  But not everyone in the industry has sung of the virtues of brand marketing.  As Run DMC said on their song Rock Box, "Calvin Klein's no friend of mine, Don't want nobody on my behind".  Way too late for that.  You are what you wear and drive and that has always been the case.  

Sean " P. Diddy" Combs...an effective product pusher.

Not that aligning with rappers doesn't present problems.  Just ask Reebok.  They had to pull an ad with 50 Cent because there were many complaints (over 50) that it glamorized guns backed up by the number of rappers or their bodyguards who have been shot and killed.  And then there is that pesky detail of the lyrics. Some of the music degrades woman, promotes drug use, cop killing, poverty, sex, abuse and death.  But hey, what's wrong with using any brand that invites today's youth to join in and be a part of a lucrative lifestyle?  That being said, what they are being invited to is what concerns me.

Operation Connect the Dots

 

When first asked, hockey legend Wayne Gretzky, coach of the Phoenix Coyotes, said he was unaware of any gambling accusations against the Coyotes assistant coach, Rick Tocchet.  He supposedly first learned of it when Tocchet called to tell him. Gretzky went on to say “It’s hard because I love the guy.  I just hope it all works out for him”.  Two days later Mr. Unaware unfortunately gets a slap shot to the head when it is revealed that he was recorded talking to Tocchet in the last month about how his eye candy wife, actor Janet Jones, could avoid being implicated in this scandal.  She has been named along with several other NHL players for placing bets on college and professional sports over a 40 day period.  A little New Jersey based ring that placed more than 1,000 wagers of over 1.7 million dollars. 

 

Gretzky, the devoted husband, pretty much let the mother of their 5 children know that besides loving Tocchet, he also loves her despite not knowing anything.  He said “My wife is my best friend.  My love for her is deeper than anything.  The reality is, I’m not involved, I wasn’t involved and I’m not going to be involved.”  What a sweet way to say “Hey Janet, I’ve got your back”.  Are you catching any of this?  “Uh, honey, after you take the kids to school, pick up the dry cleaning and get my skates sharpened, could you transfer that money so we can cover the Super Bowl bet”?  Check.  Wayne sure has a lot of love to go around for all those other people involved...The scary thing is that two of the people named in this mess are supposed to be the soft cushions on either side of Gretzky; his assistant coach and his wife.  What a lovefest...

 

You don’t really hear much about hockey like you do about other sports.  I think the main reason that this has become such a crisis in the sports world is because of Janet Jones.  After all, she was once a movie star of such low budget cult classics like The Beastmaster, and also the Flamingo Kid and American Anthem.  Oh and that little semi-nude pictorial in Playboy, March 1987, in which Janet made the cover didn’t hurt either.  She also made work out videos, was engaged to tennis star Vitas Gerulaitis and dated Bruce Willis.  

 

                               

                      Mrs. Wayne Gretzky, gambler, wife and mother of 5

 

Actually, I think this is the bottom line.  While hockey players are prohibited from placing bets on the NHL, legally or otherwise, there are no rules that do not allow them from placing legal bets on other sports.  But when these same athletes, coaches and gorgeous wives start high-sticking with wise guys and organized crime via gambling rings, that’s when the word “sieve” shouldtruly be chanted.  This is not debatable.  There is just no room for that in any sport.  Even if it does make hockey seem important for a brief moment in time.

Sympathy for the Sexagenarians

   For those who were hoping for a little more controversy other than some terrible displays of officiating, it appears that the choice of the Rolling Stones as the half-time performers at Super Bowl XL might have left some people disappointed.  Even though the Stones clearly proved that they are still relevant and solid, some would argue that they were the "safe" choice.  No body parts this year except for Mick's jiggly underarms.  The Stones were certainly more entertaining than most of the commercials or the entire first half of the game.  Wild horses couldn't have dragged me away from watching them. When that tongue staged rolled out they blew the fans in the mosh pit to bits! So what if they are no longer in their 20's?  Most 20 year oldswho were watching the game probably took the half-time opportunity to run and buy more liquor.  For those of us not needing a bathroom break or more chili, we witnessed the following; that they are still hip and outrageous, still self-promotional, still can wear pencil straight jeans in their 60's and look more toned than a lot of 40 year olds I know.  I am sure not every one who watched the game likes the Stones. Some born after 1980 may not even know who they are.  But for those of us who danced to Brown Sugar or Jumpin' Jack Flash at Wilson's Ice Cream Shop in the 70's, we stood back in amazement admiring their longevity and Mick's still peculiar strut.  Keith Richards still looks the same today as he did 40 years ago...road hard and put away wet.         Many critics of the decision to feature a band from the UK felt that with the rich Motown history in Detroit, there were so many other obvious choices as well as the ones featured in the Motown tribute before the game.  Stevie Wonder, Aretha (I don't need a microphone) Franklin, India.Arie, John Legend, Joss Stone, Aaron (feather voice) Neville, and Dr. John all performed.  Also it was argued that since the Super Bowl is an American institution it should feature American artists.  I contend that when a band has been around entertaining us as long as the Stones have, they ARE an American institution.  They have been together for more than 40 years rocking us here in the USA as well as abroad and we got to watch them for free last night. They may be old and wrinkled but they are still legends that know how to dial it up.  

Some would say that the Stones have finally surrendered to commercialism.  Hello?  They unapologetically revolutionized rock commercialism.  And what is more commercial than the millions of dollars spent on those Super Bowl commercials?  I would like to point out that it's us old geezers (over 40) who have the greenbacks to actually buy a lot of the products advertised during the Super Bowl.  The target age they are trying to reach is 18-34.  (The ones buying more Bud Light at the Quick-Mart during half time or re-heating the taco dip).  The fact that the Rolling Stones played might actually have helped with a demographic delivery that the advertisers were too un-hip to recognize as the age group with the thick wallets.  

So you say Mick sounded a bit off key?  Uh, that's because he was singing LIVE...look it up...not lip synching, not in the Stones vocabulary...   Please allow him to introduce himself...he's Mick Jagger...the real deal.  The Stones play second to no one of that era.  They did have to censor him and impose the five-second tape delay thanks to Janet's display two years ago. Maybe their performance was not what we all recall from days gone by but at our ages, who can remember?  Come on those of you under 35...will you never be satisfied?  Lighten up youngsters!  Sit back, eat your wings, drink your hard lemonades and relax...For God's sake, "it's only rock and roll" not the second coming!

Maybe next year they can use a rapper or two at the half-time show instead of a band that really knows how to make classic rock. Someone like Eminem or Busta Rhymes.  Sure they are more hip and trendy.   But last I heard, none of the Stones bodyguards got shot at a music video taping like Busta Ryhmes guard just did. The bodyguard, who was a father of 3, was guarding Busta's bling...give me classic rock ANY day.  Those of you who don't appreciate that can keep the bling.

I can only speak on behalf of those I was with during the Super Bowl Half Time Show.. "we liked it, liked it, yes we did...".